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Loud chewing will surely set anyone off… Not being able to hear over someone's crunch or better yet your own when watching a movie

is. the. worst.


Doritos positions themselves as the crunchiest chip and partners with Alexa. Using the Alexa hunch feature, Alexa intuitively knows  when intervention is required. Triggered by the sound of chewing, or a foil bag rustling while movie watching, Alexa will turn on your Amazon Prime Video’s subtitles so you don’t miss a single word. 

In collaboration with Olivia Wrobel