Freeze to Refresh.

A campaign to promote the best way to wash your jeans - freezing them.

Made in collaboration with Olivia Wrobel and Natallia Kavalevich

Levis store front
levi's in store
Screen Shot 2021-11-23 at 2.37.46 AM

This idea can also lend itself to a partnership with grocery stores. L E V I ’ S can merchandise and sell jeans out of participating stores.

laundromat mockup